Symphony Health Solutions Appoints Frank Lavelle Chief Executive Officer
Industry Leader to Drive Customer-Centric Innovation for Information and Analytics Business
HORSHAM, PA and PHOENIX, AZ, Jan. 15, 2013 - Symphony Health Solutions, a provider of high-value data, analytics, and technology based solutions for life science manufacturers, payers and providers, today announced the appointment of Frank Lavelle as Chief Executive Officer. Launched in May 2012, Symphony Health Solutions was formed by the Symphony Technology Group (STG) by combining four complementary healthcare insight companies, including AlphaDetail, ImpactRx, Source Healthcare Analytics and TargetRx, into a single customer-centric firm focused on innovating the industry.
Lavelle is a seasoned executive in the healthcare market having served as the CEO for Siemens Medical Solutions and President for Medquist, with an excellent record of creating growth and profitability at each organization under his leadership. For the past four years Lavelle served as the President and CEO of SunGard Data Systems' K12 division, which provided technology solutions for the primary education marketplace. His background in both technology-enabled data solutions and healthcare provides a unique blend of knowledge that will enable him to understand and grow the business in new directions to meet and anticipate the needs of Symphony Health Solutions' customers.
"Frank Lavelle is a great leader who blends intense customer focus and strategic acumen. In particular, his track record of leading organizations with strong customer intimacy as a key driver of success is a perfect match for us in his new role as CEO of Symphony Health Solutions," said Dr. Romesh Wadhwani, Chairman and CEO of STG. "Frank will be instrumental in leading Symphony Health Solutions to become the technology-driven market leader in differentiated data, research and analytics, with a laser focus on customer value creation. His relentless pursuit of excellence will drive our organization to achieve the highest quality execution, and innovation to fuel growth.
"Quality management of the healthcare ecosystem to drive down expense while improving care is the only viable future for U.S. healthcare," said Frank Lavelle, CEO, Symphony Health Solutions. "Healthcare data and insights are critical for not just for biopharma commercial organizations, but also communities, payers, providers and all manufacturers to understand and manage the business of health in a whole new way. The transformation of raw data to usable information to gain profound understanding is what we are all about. We will be relentlessly focused on delivering insights that enable our customers to make informed healthcare and business decisions in a daringly different way."
Symphony Health Solutions is comprised of Source Healthcare Analytics, ImpactRx, TargetRx and AlphaDetail. The businesses are now integrated with a focus on strong joint value propositions for clients and innovation.
Symphony Health Solutions Launches ePrescribing Solutions Suite
New Suite of Tools Measures Impact of Electronic Prescribing on Brand Performance
PHOENIX, Oct. 24, 2012 - Source Healthcare Analytics, a Symphony Health Solutions Company, today launched ePrescribing Solutions Suite, a set of tools designed to benchmark how electronic prescribing influences brand performance compared to traditional forms of script submissions, such as paper, phone and fax.
Electronic prescribing has doubled over the last two years to 42 percent of new prescriptions written in the first half of 2012, according to Source data. Driven heavily by government incentives to physicians, e-prescriptions are also gaining popularity due to their fast, error-free delivery to the pharmacist. In response, ePrescribing Solutions Suite was developed as a means to help pharmaceutical brand teams understand how e-prescribing influences factors that determine brand performance. The product looks at the effect of e-prescribing on payer access, patient behavior and adherence, and helps fine-tune marketing efforts to account for this influence.
Powered by ProMetis®, the industry's only fully integrated practitioner, payer, and patient claims data set, ePrescribing Solutions Suite is offered in three convenient modules, each geared to answer a specific business need. Using this suite, marketers can measure a physician's propensity to e-prescribe, determine influence on payer impact, and whether patients are more likely to abandon, start or stay on a medication.
"As e-prescribing becomes fully adopted, it is increasingly problematic for brand managers as they attempt to triangulate on the specific issues driving patient and practitioner behavior. It is essential to understand the extent to which this practice is influencing the drivers of patient care," said Karin Hayes, Senior Director, Product Management, Source Healthcare Analytics. "Our ePrescribing Solutions Suite offers brand teams the ability to confidently answer the important question: Is e-prescribing hurting or helping my brand?"
Available immediately, more information about ePrescribing Solutions Suite can be accessed by visiting www.sourceha.com or by contacting a Source account representative.
Symphony Health Solutions Launches OnTrack ATU for Performance Tracking
Revolutionary Product Delivers Integrated Insights to Drive Biopharmaceutical Brand Performance
SAN MATEO, CA, Oct. 17, 2012 - AlphaDetail, a Symphony Health Solutions Company, today announced the launch of OnTrack ATU, a single source biopharmaceutical brand performance tracking solution which integrates promotion, brand perceptions, prescribing, and dispensed Rx information.
OnTrack ATU provides a much needed solution, enabling biopharmaceutical brand teams to effectively harmonize the disconnected information captured throughout the pharmaceutical promotion and treatment continuum. It integrates data from several sources to provide a detailed analysis of how brand strategy and promotional efforts impact sales representative promotion, physician brand perceptions, written physician prescriptions and actual dispensed Rxs.
"With OnTrack ATU, brand managers will no longer have to struggle with disjointed data that does not and cannot provide a complete brand picture," explained Rishi Varma, President & CEO of AlphaDetail. "OnTrack ATU brings together the power of our data-a unique blend of AlphaDetail's custom ATU research, ImpactRx and Source data - with the strength of our experienced team to offer unique insight and information to brand managers. The insight and information offered by this revolutionary product is unrivaled in the market."
Available immediately, more information about OnTrack ATU can be accessed by visiting www.alphadetail.com or by contacting an AlphaDetail account representative.
Symphony Health Solutions Announces New Senior Executive Appointments
Don Otterbein on board as SVP, Marketing & Product Management; Jeff Cottle named Chief People Officer
HORSHAM, Pa., Oct. 3, 2012 - Symphony Health Solutions, owned by Palo Alto-based strategic equity firm Symphony Technology Group, today announced two more hires to its executive team including a new leader of Marketing and Product Management and a new head of Human Resources. Don Otterbein was named Senior Vice President, Marketing & Product Management and Jeff Cottle was named Senior Vice President & Chief People Officer (CPO). Both are based in Horsham, Pa., and are now active members of the Symphony Health Solutions executive team.
Prior to Joining Symphony Health, Don Otterbein held the position of VP, Life Sciences at Cognizant Technology Solutions, where he led their Sales & Marketing Practice in the development of new, innovative solutions. Prior to this, Don had a long, diverse career at IMS Health, where from 1994 to 2010 he held a variety of global and regional leadership positions in business line management, offerings development, general management, consulting & services, and operations. In his last role at IMS, he served as General Manager of the Business Transformation Services unit, leading a global consulting unit that provided commercial analytics, IT and business process outsourcing services to the commercial operations, market research and managed markets functions of leading pharmaceutical companies. He holds a B.S. degree from Villanova University.
Jeff Cottle joins Symphony Health as SVP, Chief People Officer (CPO) in charge of Human Resources including organizational strategy, training and development, and talent management. Cottle has a strong multi-decade history at SunGard as an HR executive, and was most recently Vice President, Human Resources Operations at SunGard's Financial Systems Division, a technology solutions provider to the financial services markets. Prior to this he served as SVP, Human Resources for SunGard Higher Education (now Ellucian) from 2002 - 2012. In this role, he helped lead the integration of the acquired businesses of Collegis, Systems & Computer Technology Corporation (SCT) and BSR, Inc., into a highly profitable, growing combined business unit with 2,500+ employees, and was responsible for organizational development, global staffing and recruiting, as well as training, development and talent management programs. Prior to SunGard, he held various HR-related positions at Drexel and Temple Universities. He holds a B.A. degree from Temple University.
"Don and Jeff are both seasoned professionals with excellent relevance for our journey and our opportunities ahead with Symphony Health Solutions," said Romesh Wadhwani, CEO, Symphony Technology Group. "We are bringing together complementary insight capabilities and organizations with a goal of establishing a customer centric leader for our industry propelled by strong innovation. Don brings deep industry knowledge of the pharmaceutical and health informatics industry and a highly successful track record running product development and business operations functions for technology and information services companies. Jeff comes to us as a seasoned HR executive and change agent well suited to help us bring these capabilities together, as well as drive a strong organizational strategy and talent development."
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Press Releases
Symphony Health Solutions Appoints Frank Lavelle Chief Executive Officer
1.15.13Symphony Health Solutions Launches ePrescribing Solutions Suite
12.24.12Symphony Health Solutions Launches OnTrack ATU for Performance Tracking
10.17.12Symphony Health Solutions Announces New Senior Executive Appointments
10.03.12Press Inquiries Contact


















